Trasparenza, informazioni complete e aggiornate, coinvolgimento e condivisione. Ecco cosa cercano i pazienti e chiedono all’intera filiera della salute, comprese le istituzioni, i professionisti e l’azienda farmaceutica. Per poter soddisfare questa richiesta Big Pharma deve cambiare mentalità e mettere al centro l’interesse e il bisogno…
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